The product is suitable for use by people of all ages

Mouth Freshner market in india is estimated to be more than INR 31000 crores and is expected to grow at 17%; approximately 10% belongs to premium segment

We will apply for all the approvals from the government; all the formalities are expected to complete within 3 months

Major Compliances

The Cigarettes and Other Tobacco Products (Packaging and Labelling) Rules, 2008 – Since the product would be marketed as mouth freshner also, People may create conception in their mind that it has Tobacco. Therefore, we need to clear these regulations

Prevention of food adulteration act – This is just a statutory requirement and most of the products get through approval of this authority

Company and Trademark Registration : The formality would be completed before the end of February

Branding & Marketing is very critical aspect in the success; therefore, we plan to spend approximately 4 crores on branding and establishing distribution network

1. The product will be sold under two categories ( Mouth Fresher-premium n normal) to cater larger market share
2. The product would be targeted to people that is currently using products available in the market; the branding would specifically target at positive aspects of the product such as no-harmful impact to health, product of premium people
3. Since the product will be catering to all ages and wages group, we plan to use all marketing channels such as marketing banner on ( mainly word of mouth by last mile retailer offerin g the retailer very nice margins) Pan shops, TV, Radio (in Mumbai specifically)
4. Although initial investment would be high in the marketing, the branding investment will be 10-12 % of the profit as a going concern